The Professional in Business

Being a professional is no guarantee of being successful in business. In my experience, mainly in the health domain, the technical training and skills can often work against the principles of business excellence. Or at least compete against them to the possible detriment of both.

It doesn’t have to be so. It is possible to maintain professional excellence while achieving successful business outcomes. But you won’t find the expertise, information and systems you need in the journals and newsletters of your core discipline.

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